2907, titles I to IV, as added Dec. 15, 1967, Pub. However, the Cleveland judge overseeing the case said that these claims were unproven. Taco Bell took the opportunity to poke fun at itself, hoping to mitigate the PR disaster. Sears Holdings agreed to pay $475,000 . May 31, 2022. There was no way for the average consumer to know that the tests were fraudulent until the FTC investigation went public. Luminosity said in its ads that people who played the games for more than 10 minutes, three times a week would release their full potential in every aspect of life, according to Time. In an attempt to recover from the PR disaster, Tesco ran a two-page spread in national newspapers with the headline What burgers have taught us. 1. Extenze had claimed its pills were "scientifically proven to increase the size of a certain part of the male body" in notorious late night TV commercials. Sourced from the FTC with creative input from FairShake. The FTC alleged that "Volkswagen deceived consumers by selling or leasing more than 550,000 diesel cars based on false claims that the cars were low-emission, environmentally friendly.". In 2001, the Korean Ministry of Construction and Transportation had uncovered the misrepresentation, which, for some models, overstated horsepower by 10%. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability. 8 Marketing Scandals | Better Marketing - Medium Brand Finance could have a point. This wasn't a simple mistake, either; Volkswagen engineered a piece of software that allowed a vehicle to detect when it was being tested and intentionally reduce harmful exhaust as a temporary measure to fool testers. On Aug. 20, a Massachusetts judge agreed to let New Balance pay $2.3 million to settle false advertising claims filed against the company by three women in 2011. On August 20, 2012, New Balance agreed to pay a settlement of $2.3 million, according to The Huffington Post. In 2013, Kellogg was in even more trouble. Kellogg's popular Rice Krispies cereal had a crisis in 2010 when the brand was accused of misleading consumers about the product's immunity-boosting properties, according to CNN.
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