Anyone can read what you share. Search instead in Creative? 2023 Fortune Media IP Limited. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. The established fashion executive spent years at the helm of several Kering brands before being tapped to lead Saint Laurent. She established a company culture that fosters creativity, authenticity and agility, driving the consistent dynamism of the House and ensuring an outstanding and sustained growth trajectory, built on solid foundations. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. Flexibility has been another. We knew that this was a super-healthy girl who had been working with us forever and we didnt see anything bad, Ms. Bellettini said. Simmenauer adds that the brands handbags in particular are timeless and well priced. Copyright 2023 Surperformance. That means you risk having more leftovers. The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. For a full comparison of Standard and Premium Digital, click here. Having crossed the $1 billion in sales threshold in 2017, the brand isa star performer in parent companyKerings luxury portfolio. He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. Her major renovation of the companys organisation not only consolidated the brands new image, but also allowed Saint Laurent to reach a whole new audience. The brand also completely stopped making public markdowns during the pandemic. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. You may cancel your subscription at anytime by calling Tall and slim, Ms. Bellettini is always clad head-to-toe in Saint Laurent, which she wears with the throwaway ease of any old thing. Our duty is to know what's going on in the supply chain and control it in the best possible way. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. It was brilliant from a marketing standpoint. A dust-up occurred in 2015 during Mr. Slimanes tenure, when an ad featuring the young Dutch model Kiki Willems was censured and called irresponsible by Britains advertising watchdog agency because she looked excruciatingly thin. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. Bellettini put a significant value on company culture. But in spite of this natural reaction, one brand has defied the trend. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. This was a further step, she says. Premium access for businesses and educational institutions.
